Signature offering
The S.M.A.C.K.
The full website transformation. Plug the leaks in your pipeline.
Built for marketing leaders at mid-market manufacturers
You're the VP, Director, or Head of Marketing. Your CEO expects enterprise results. Cheap overseas shops and AI generators won't cut it. And the big agencies don't understand manufacturing. Sound familiar?
- Leads leak out of your pipeline — no forms, no tracking
- Prospects can't find you when they search
- Your site doesn't tell your brand story
- You can't update anything without calling a developer
- No way to know which marketing is working
- Plug the leaks — every lead flows into your CRM
- Easy to find — show up when buyers search
- Easy to use — your brand story, clearly told
- Easy to manage — update content yourself
- Full attribution — see exactly what's working
What's included
Five phases. One seamless delivery.
Strategy + Stakeholders
- Learn your business goals
- Talk to your team
- Study your competitors
- Define what success looks like
- Map out the project
Market + Messaging
- Research your buyers
- Write copy that sells
- Plan your content
- Pick keywords buyers search
- Nail your brand voice
Architecture + Aesthetics
- Organize your pages
- Sketch the layouts
- Design how it looks
- Build reusable pieces
- Make it work on all devices
Code + Configuration
- Build your new site
- Make it fast
- Connect your CMS
- Hook up your tools
- Lock it down tight
Kickoff + KPIs
- Final checks
- Set up tracking
- Train your team
- Go live
- Monitor and improve
Enterprise standards. Every time.
Questions? Answers.
I do most of the work myself and own the outcome completely. When I bring in help, it's only 10+ year senior specialists with strategic-level thinking — not juniors, not overseas teams. Every phase has built-in feedback: stakeholder interviews, message testing, IA tree sorts, user testing, QA across browsers. You're never wondering what's happening.
How's that working out? If your site isn't generating leads, something's broken. Most agencies sell you on the senior team, then pass you to juniors — or outsource the whole thing overseas. I take on 3 transformations per year. You work with me directly. No handoffs.
I can work with existing brand assets — Figma files, style guides, brand specs. A few coordination calls and we're aligned. But strategy, messaging, architecture, and code stay with me. That's how I guarantee the outcome.
You can. And it'll look like everyone else's AI site. No strategy. No understanding of your buyers. No differentiation from your competitors. AI can write code — it can't understand why your customers choose you over the shop down the road.
I don't take orders — I lead. You'll move through a structured system with workshops, templates, and clear milestones. I've done this for a billion-dollar manufacturer with 60 brands. Every step is designed to get the right input, make decisions, and keep moving. You're not managing me. I'm managing the transformation.
$50K. 10 weeks. $25K to start. No proposals that take weeks. No change orders that double the budget. No timelines that slip for months. You know exactly what you're getting and exactly what you're paying. If you're not happy, you don't pay the second half.
You sell machines for $250K, $500K, maybe more. If your new site closes just one extra deal this year, you've 5-10x'd your investment. A 3% boost in conversion rate pays for itself many times over. And many agencies charge $100K+ for less. This isn't an expense — it's a multiplier.
A few hours a week. You know your business better than anyone — I need that insight. But I do the heavy lifting. You'll have a kickoff session, a few feedback rounds, and a training session at the end. That's it.
You own everything. I'll train your team to make updates themselves — no developer needed for day-to-day changes. If you want ongoing support, I'll connect you with trusted partners. I focus on transformations, not retainers.
By application only
I take on a limited number of S.M.A.C.K. projects each year to ensure every one is a home run. If you think we'd be a good fit, let's talk.
From $32,500 · Custom-scoped after discovery call