Easy to find
Show up in Google, ChatGPT and AI Overviews for the products you actually sell.
Industrial grade websites for manufacturers
Turn an outdated website into a source of leads, not headaches.
On a 30-minute call, I'll review your website with you and hand you quick wins, whether you hire me or not.
Featured clients
Sound familiar?
You run marketing at a manufacturer. The website is one of 100 things you juggle.
- Forms quietly stop working and nobody notices for days
- Competitors show up in ChatGPT. You don't.
- Leads come in through the site and get credited to sales
- You send a PDF instead of the link to your website
- Nobody can find where in the back end to edit the text
It's not you. Your site was built to launch, not to run. Whoever built it moved on, and you inherited the result.
What makes a website industrial grade
Three things, built in from day one.
Easy to use
Pages that guide a buyer to the right product instead of dumping specs. Forms that route leads where they belong.
Easy to manage
A CMS built around how your content works. You publish news, products and specs yourself. I handle the code.
How it gets built: SMACK
I've built hundreds of websites. SMACK is what I boiled them down to.
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Strategy + stakeholders
Goals, decision-makers and what success looks like.
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Market + messaging
Competitors, positioning and research.
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Architecture + aesthetics
Site structure, page types and design.
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Code + configuration
Development, CMS setup and data modeling.
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Kickoffs + KPIs
Analytics, measurement and maintenance after launch.
Most web vendors take orders. I spend more time up front on strategy and messaging, because that's what decides whether a site brings in leads. Every project starts there, with a Strategy Sprint.
What clients say
Real results
Who I work with
The right fit
You are...
- You're the underdog. Leaner, faster, hungrier.
- You want your website to work as hard as your trade show booth
- You move fast. You expect the same from everyone you work with.
- You see the AI shift coming and want to be ready
Not a fit
- You love meetings, committees and 6-month timelines
- You're comparing build prices, not what the site costs to run
- You need a vendor to babysit, not a strategist to trust
- You're comfortable doing things the way they've always been done
Frequently asked questions
Most projects start with a Strategy Sprint, $7,500. You get a blueprint you can build with me, on your own or with anyone. If you build with me, it's credited toward the project. Builds start at $25,000, fixed price and fixed scope.
That's where most of the work is. I stay on as your developer through a monthly maintenance plan. You handle content. I handle the code, updates and anything that breaks.
I'm not here to replace them. I work alongside your agency and handle the website side, so your marketing and your site pull in the same direction.
I work with trusted specialists in design, development and copywriting. But I'm the single throat to choke. No account managers, no handoffs. You work with me, and I'm accountable for everything.
I've been building websites since 2001 and helping manufacturers for 15 years. Websites and AI search change every month, and you've got 99 other things to do. I obsess over it so you don't have to. Now you've got a guy.
I'm typically booked at least a quarter ahead. Book a call and we'll scope your project so you're ready when a slot opens.
What to do next
Let's find your quick wins.
A 30-minute call. I'll review your website with you and point out what to fix first.