Insights
What I've learned building and optimizing websites for manufacturers
The multi-brand website decision: when to centralize and when to split
A practical decision framework for manufacturers managing multiple brands, divisions, or acquisitions without creating a web mess they can't govern.
SEO for manufacturing companies: what actually works in 2026
Google AI Overviews, ChatGPT, Perplexity. Search has changed more in two years than in the previous ten. Here is what manufacturers need to do differently.
The best manufacturing podcasts (2026)
Fifteen manufacturing podcasts worth your time, ranked. For leaders, shop owners, engineers, and plant teams.
I audited 159 packaging machinery websites
Are you making these mistakes?
Crutchfield puts humans first (and your manufacturing site should too)
In the AI slop era, sites full of stock photos and faceless "teams" blend into the noise. Crutchfield shows how to build trust by putting real people throughout the entire site.
What 101 manufacturing podcasts talked about in 2025
A data analysis of 3,182 episodes from the manufacturing podcast ecosystem.
Manufacturing careers page best practices and examples
Practical tips for improving an often-overlooked page.
How to fail at your site migration
Hard-won lessons from hundreds of website moves.
Staging for marketing sites: keep it simple
Keep staging private and publish only from production.
10 best practices for B2B manufacturing lead forms
Stop making engineers work just to talk to you.
You must be present to win (online)
Leads typically discover you offsite, then validate on your website.
Choosing a CMS is like choosing a vehicle
The right fit depends on your road, driver, mechanic, and budget.
The PAD approach to web maintenance
Smooth sailing comes from discipline, not luck.
Five tips for navigating developer dependence
Practical ways to work better with developers and keep projects moving.