"Our old website had next to no showings on the first page of Google and once visitors did find our page, it did not tell the proper story of our brand.
We experienced an immediate 4x spike in request a quote form fills. Not only that, but due to the way the site is now constructed, the lead is already familiar with the key value props of our product and brand before filling out the form or directly calling the sales team.
Judd is fantastic at what he does. He was able to completely understand what our brand was looking to accomplish and executed it according to our exact timeline. I would highly recommend Judd for anything your brand needs on the website development side."
Pier of d'Nort
4x more quote requests after turning a dock maker's online store into a lead generator
Pier of d'Nort makes aluminum boat docks in Wisconsin. Their old site was an online store with content bolted on, but docks sell in the showroom. I rebuilt it to make the phone ring.
My role
- Rebuilt the structure around two buyers: ready to buy and still looking
- Built Create a Pier, a guided quote builder wired to HubSpot
- Moved the site to Craft CMS and trained the team to run it
Outcomes
- 4x more quote requests than the same period last year
- Leads arrive already sold on the product
- Launched on schedule, ahead of the fall sale
Create a Pier
Six quick steps: shoreline, lake bottom, size, decking, add-ons and contact details. Sales gets a quote request that already describes the pier.
Product page
After 
Before Accessories
After 
Before Why us
After 
Before