How I work

You need less complexity, not more. I work directly with clients to deliver strategy, execution, and real-world results.

These five keys are distilled from 20 years in the trenches building and fixing websites.

The five keys

1. The best ability is availability: I respond, follow through, and stick around. No disappearing act.
2. People first, tech second: Websites should serve your business and your users. The stack comes after.
3. Clear beats clever: I simplify, skip the jargon, and make sure you always know what’s going on.
4. Candor over comfort: I’ll tell you what you need to hear, not just what you want to hear.
5. Teach and transfer: I equip clients to handle things themselves. No gatekeeping, no black boxes.

That’s how I work. If it sounds like a fit, see who I work with › or let’s talk ›