How I work

You need less complexity, not more. I work directly with clients to deliver strategy, execution, and real-world results.

These five keys are distilled from 20 years in the trenches building and fixing websites.

The five keys

1. The best ability is availability: I respond, follow through, and stick around. No disappearing act.
2. People over platforms: Websites should serve your business and your users. The tech comes second.
3. Clarity over complexity: I keep things simple, scalable, and easy for your team to work with.
4. Candor over comfort: I’ll tell you what you need to hear, not just what you want to hear.
5. Collaboration beats control: I work well with in-house teams, agencies, or whoever’s in the mix.

That’s how I work. If it sounds like a fit, see who I work with › or let’s talk ›