Video overview coming soon
Images are usually the heaviest assets on a page. Optimizing them is the easiest win for page speed.
These tools compress images without visible quality loss.
1
Squoosh
Google's free image compressor. Works in browser, supports modern formats like WebP and AVIF.
- Pricing
- Free
- Website
- squoosh.app
2
TinyPNG
Simple drag-and-drop compression. Also handles JPG despite the name.
- Pricing
- Freemium
- Website
- tinypng.com
3
ImageOptim
Mac app for batch optimization. Strips metadata and compresses without quality loss.
- Pricing
- Free
- Website
- imageoptim.com
4
Cloudinary
Image CDN with automatic optimization. Serves the right format and size for each device.
- Pricing
- Freemium
- Website
- cloudinary.com
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