You don't need a $99/month tool to do keyword research. These free options get you 80% of what the paid tools offer.
Google Keyword Planner
Google's own keyword tool. Requires a Google Ads account but you don't need to run ads to use it.
- Pricing
- Free
- Website
- ads.google.com
Ubersuggest
Free tier gives you limited daily searches. Good for quick keyword ideas and content suggestions.
- Pricing
- Freemium
- Website
- neilpatel.com
AnswerThePublic
Visualizes questions people ask about topics. Great for finding FAQ content ideas.
- Pricing
- Freemium
- Website
- answerthepublic.com
Google Trends
See search interest over time. Useful for seasonal planning and comparing topic popularity.
- Pricing
- Free
- Website
- trends.google.com
Frequently Asked Questions
Are free keyword tools accurate?
Free tools provide directional data that's useful for decision-making. Volume numbers may differ from paid tools, but relative comparisons and trends are reliable. Start free, upgrade to paid tools when you outgrow them.
How many keywords should I target?
For a single page, focus on one primary keyword and 2-3 related terms. Trying to rank for too many keywords on one page dilutes your focus. Create separate pages for distinct topics.
What makes a good keyword for manufacturers?
Look for keywords with clear commercial intent (people ready to buy or inquire), reasonable search volume in your niche, and manageable competition. Long-tail keywords like "custom aluminum extrusion services" often convert better than broad terms.
How often should I do keyword research?
Review quarterly to catch new trends and opportunities. Markets shift, new competitors emerge, and search behavior changes. Your core keywords may stay the same, but you'll find new content opportunities regularly.
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