Video walkthrough coming soon
The Job of a Headline
Get people to read the next line. That's it.
Formulas That Work
The "How To"
- How to reduce lead times by 40%
- How we helped Acme cut scrap rates in half
The Specific Number
- 5 signs your website is costing you leads
- 3 questions to ask before your next rebrand
The Direct Statement
- Your website is your best salesperson
- Precision machining for parts that matter
What to Avoid
- Clever wordplay that confuses
- Clickbait that doesn't deliver
- Jargon your customers don't use
- Vague claims like "Best in class solutions"
Test: The Bar Test
Read your headline out loud. Would you say this to someone at a bar? If it sounds weird or corporate, rewrite it.
Bad: "Leveraging Synergistic Manufacturing Solutions"
Good: "We make precision parts, fast"
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