Video walkthrough coming soon
What's a Meta Description?
The short preview text that appears under your page title in search results. Google doesn't use it for ranking, but it affects whether people click.
The Formula
[What you offer] + [Benefit/differentiator] + [Call to action]Example:
Precision CNC machining for aerospace and defense. ISO 9001 certified with 2-week lead times. Request a quote today.
Best Practices
Length
- 150-160 characters — Google truncates longer descriptions
- Make the first 120 characters count
Content
- Include your primary keyword naturally
- Highlight what makes you different
- Add a call to action when appropriate
- Match the page content (or Google will ignore it)
Examples
Service Page:
Full-service precision machining for complex parts. 50+ CNC machines, AS9100 certified, serving aerospace since 1985. Get a quote in 24 hours.
Product Page:
5-axis CNC machined aluminum housings with tolerances to 0.001". In stock with same-day shipping. View specs and order online.
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