GA4 basics for manufacturers

Essential Google Analytics 4 reports and what they tell you.

Judd Lyon
Judd Lyon Updated Jan 15, 2025
Video walkthrough coming soon

What to Track

For B2B manufacturing sites, focus on:

  1. Traffic sources — Where visitors come from
  2. Top pages — What content performs
  3. Conversions — Quote requests, contact forms, downloads
  4. Engagement — Time on site, pages per session

Key Reports

Traffic Acquisition

Reports > Acquisition > Traffic acquisition

Shows where visitors come from:

  • Organic Search (Google, Bing)
  • Direct (typed URL, bookmarks)
  • Referral (links from other sites)
  • Social (LinkedIn, etc.)

Pages and Screens

Reports > Engagement > Pages and screens

Your most viewed pages. Look for:

  • Which products/services get attention
  • Blog posts driving traffic
  • Pages with high exits (problems?)

Conversions

Reports > Engagement > Conversions

Set up conversion events for:

  • Contact form submissions
  • Quote request completions
  • PDF downloads
  • Email link clicks

Monthly Check-In

Spend 15 minutes monthly reviewing:

  1. Is traffic up or down vs. last month?
  2. Which sources are growing?
  3. Are conversions consistent?
  4. Any pages with problems (high bounce, low time)?
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