Septimatech specializes in high-performance changeover and productivity solutions for packaging machines and lines. With 30+ years of experience and deep expertise across 2,700+ machine models and 50,000+ container types, they’re known as one of the top names in their category. In 2024, I led a full website redesign and rebuild to better reflect their capabilities, support lead generation, and modernize their digital presence.

My Role

• Led project strategy and owned delivery from kickoff through launch
• Brought in and managed a senior-level designer and developer for execution
• Directed content architecture and messaging to highlight product and service strengths
• Oversaw design, build, and QA to ensure performance, accessibility, and flexibility
• Integrated lead capture and analytics to support the marketing team
• Delivered a maintainable CMS and modular components for long-term usability

Outcomes

• Delivered a complete redesign aligned with Septimatech’s market leadership
• Clarified product lines, service categories, and differentiators
• Modernized performance and mobile UX to meet buyer expectations
• Empowered the internal team with flexible tools and easier content management
• Positioned the brand to support marketing and sales initiatives with confidence