ProMach is a global leader in packaging machinery, growing rapidly through acquisition. Over 14 years, I supported their digital expansion by building and managing the web ecosystem behind dozens of independently branded business units. My work enabled consistent lead generation, brand visibility, and operational scale across the entire portfolio.

My Role

• Led web development and operations across 80+ public-facing sites
• Built and maintained systems for content management, hosting, and performance
• Enabled marketing teams to move fast through scalable, repeatable workflows
• Onboarded newly acquired brands and launched sites under tight timelines
• Supported multilingual content across six languages for global divisions
• Served as the connective tissue between IT, corporate marketing, and agency partners

Outcomes

• Scaled digital presence from 18 to 57+ brands
• Supported a decade of acquisitions without disruption to marketing operations
• Improved launch speed and reliability across a fragmented brand landscape
• Enabled internal and external teams to collaborate without bottlenecks
• Delivered long-term continuity through redesigns, replatforms, and leadership changes