Get an Industrial Grade Website

Easy to find + easy to use = more leads

Yes, show me the quick wins

Free · 20–30 min · No pitch

Clients

Judd helped develop and implement key strategic objectives for our websites across multiple company divisions.

David Starck Senior Director, Corporate Marketing, ProMach

Judd is a master of owning both strategy and execution, a rarity in this business. You couldn't ask for more out of a partner.

John Eklund Fractional CMO, Packaging & Processing Industry, 221A

Our goals for a fresh look, easier navigation, and stronger SEO were exceeded. The process was seamless and on time. I would highly recommend Judd and his team.

Quinn Martin Chief Operating Officer, Septimatech

Judd made the project seem easy. We were very satisfied with the outcome.

Jonathan Hodge Marketing Specialist, Septimatech Group Inc.

Judd provided all the skill sets our team needed: scoping the work, coding, cleaning up bugs, building on the best of the previous site, and always being available to help us throughout the process. I highly recommend him.

Jack Aguero Member, Board of Directors, Septimatech

You run marketing, and the website is on your P&L

Today

  • Trade shows, sales support, print, paid and the website
  • Sales gets the budget. Marketing gets what's left
  • It's you, maybe one other person
  • The site breaks and the developer disappears

With an Industrial Grade Website

  • Your budget gets approved
  • Sales loves the leads you send them
  • The site keeps working while you're at a trade show
  • The C-suite notices

Three common problems, three fixes

Easy to find

The problem: People can't find you

Show up in Google, AI search and the places your buyers already look.

Easy to use

The problem: Visitors leave without doing anything

Simple, fast pages that make the next step obvious.

Easy to manage

The problem: The site keeps breaking

You update your own content and know who to call when you need help.

How it gets built: SMACK

I've been building websites since 2001. SMACK is what I boiled them down to. Three to six months, start to launch.

  1. Strategy + stakeholders

    Goals, decision-makers and what success looks like. Everything else is downstream of this.

  2. Market + messaging

    Your market, competitors and ideal customer. What to say, and who you're saying it to.

  3. Architecture + aesthetics

    Site structure, how visitors move through it, and design.

  4. Code + configuration

    Development, CMS setup and integrations with your CRM or ERP.

  5. Kickstart + KPIs

    Launch, then keep score with three to five KPIs.

Most web vendors take orders. I spend more time up front on strategy and messaging, because that's what decides whether a site brings in leads.

Frequently asked questions

Website redesigns start at $25,000. Fixed price, fixed scope.

I work with trusted specialists in design, development and copy. You deal with me, start to finish.

3–6 months. It mostly depends on how much time you can give it and how fast you turn around content approvals.

You can stop after strategy and messaging, at $7,500, and keep the blueprint. Build it with me, on your own or with anyone.

Let's find your quick wins.

Free · 20–30 min · No pitch

Yes, show me the quick wins